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Twitter Lists: Organize Your Tweeps
Twitter Lists Twitter has rolled out Twitter Lists for organizing the people you follow into manageable lists. Announced a few weeks ago and still in beta, the feature enables Tweeters to create both public and private lists of people they are following. Twitter Lists: A Welcome New Feature As we wrote a while back, as you follow more and more people on Twitter, it can be difficult to keep up... Read more
The Power of Free ~ The Sweet Kiss of Marketing Success?
In a 2005 MIT study, “Zero as a Special Price: The True Value of Free Products,” the power of free was demonstrated by offering Lindt® Truffles & Hershey’s Kisses® , first at 15 cents for the Truffle & 1 cent for the Kiss, then at 14 cents for the Truffle & the Kiss offered for free. The participants could only choose one. The Results: When the Kiss was a penny... Read more
New FTC Guidelines Affect Bloggers & Social Media Marketing
Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with the seller of the product or service. A material connection can include payments or free products received by the endorsers. According to the Federal Trade Commission (FTC) press release (5 Oct 2009): “The post of... Read more
The Marketing Point Guard: Positioning and Messaging
Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, controlling the tempo, ensuring players are communicating and having a complete understanding of the game plan. In a similar manner, marketing positioning is the point guard of your marketing communications. Positioning defines and controls the overall... Read more
Marketing Insanity: Is Your Marketing Plan Dated 2005? 2000? 1995?
“Insanity: doing the same thing over and over again and expecting different results.” - Generally attributed to either Albert Einstein or Ben Franklin Remember back in the good old days when small business marketing was simple? Get a sign printed for the door, place a yellow page ad, maybe mail something a few times a year and then go to the annual trade show. Ahhh….... Read more
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