Website success involves focusing on three key elements: getting found, keeping visitors and converting them to action. Over the next series of posts, Dallas Marketing Services will provide tips on getting found by using a few SEO techniques, keeping visitors on your site once and methods for driving visitor behavior to accomplish your goals.

Getting found utilizes search engine optimization tactics to enable prospects to find your site through organic search (free) and/or using paid marketing, such as PPC campaigns like AdWords.

Keeping visitors requires designing an interesting, well-maintained website with relevant, informative content that is easy to find and easy to use.

Converting prospects involves mapping website flow and content from arrival to conversion in order to facilitate the desired behavior.

Take a look around the table and you may notice a variety of skill levels. The Novice: A newcomer, they apprehensively sit down.  They probably have a cheat sheet with them and perhaps a drink that they nervously sip a bit too often.   Interactions are brief, requiring much concentration and great care not to commit [...]

So, another iPhone mania experience. We are standing in line at the Dallas Knox Apple store – been here since about 9:45AM and it is hot.   We seem to have about 75 more people to wait behind before we get our new iPhones. Quite a process – last year, we lined up about 4:00PM, doors [...]

Dallas based marketing-firm, Seven Aspens, today announced the launch of its new marketing blog, Dallas Marketing Services. The primary author, Seven Aspens’ Founder, Kim Hull, has created the blog in response to the many questions and inquiries received from clients and fellow-marketers on the ever changing marketing landscape. Dallas Marketing Services will provide free marketing [...]