Dallas 2.0: Dallas and the Social Media Scene

One of the oldest and most effective methods of marketing is through word of mouth recommendations and the social media sites provide an online, global venue for this to occur. To assist with evaluating the numerous social media sites, Dallas Marketing Services will begin profiling social media sites, from large to niche, providing sites overviews and getting started tips.

August 13, 2008 Social media Comments Off

Is There A Hole in Your Website Funnel?

Is There A Hole in Your Website Funnel?

The classic sales funnel or sales pipeline process also applies to managing the movement of website visitors through the process of completing a transaction – whether it’s submitting a form, making a purchase or accomplishing another activity. While the very nature of the sales funnel process is an elimination of non-qualified participants, website owners must ensure that all steps are maximized, without gaping holes in the process, to ensure that qualified funnel participants don’t abandon the flow mid-stream due to lack of receiving the correct information at the appropriate time in the buying process.

August 9, 2008 Marketing Comments Off

Are You Dissing Your Website Visitors?

Are You Dissing Your Website Visitors?

Do your website visitors immediately recognize they have arrived at a site with potential or does your website leave them lost, confused and otherwise disoriented? After working hard to get found, many websites fail to retain visitors by not quickly connecting with users, capturing their interest and keeping them progressing toward the desired goal.

August 1, 2008 Marketing 4 Comments
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