AOL’s social bookmarking site, Propeller, is a moderated social media news portal. While similar to Digg, Propeller differs in that paid editors select the top stories and story popularity is shown with an average between 1 and 10.

Formerly the social media site for Netscape, Propeller.com was launched at the new domain in 2007 and the site received a facelift in July 2008.

Propeller has a “cleaner” feel than many other social media sites, which can be attributed to enforcing policies such as:

♦ Propeller’s editorial staff removes spam, objectionable content, and commercial solicitations

♦ Propeller’s Middleman Rule – submitted stories should link whenever possible to the original source of a story

♦ Propeller is not an absolute free-for-all. It is a moderated site, with Propeller editors overseeing the posts, conversations, and other activity.

Propeller accounts are free and once signed up, users can upload a photo, website link, bio, interests, and additional links to their profile page.

Users can submit, vote (“Prop”), share and comment on stories.  Users can also join or create groups. Many opportunities are available to create and build business topic users groups.