This Friday we will progress through a series of FREE items for the benefit of your website or blog: FREE Link Building with Do Follow ~ FREE Blog Traffic using Do Follow ~ Free Blog Policy Tools Free Link Building: Finding Do Follow Blogs Easily gain inbound links for your blog or website by leaving [...]
Surprisingly, many companies approach marketing with a goal to sell some stuff to somebody. Not so surprisingly, their resources are quickly spent with little or no gain. Targeted Marketing Target marketing is a term used to define a company’s approach towards focusing marketing and sales efforts toward specific market segments. Examples range from broad: business [...]
My husband recently received an invitation from a local doctor to attend an evening that included free botox for guests and suggested that he “bring his girlfriends and make it a girl’s night out!” Well, I guess someone had a bit of a marketing database glitch. Know Your Customers Nearly every business continually tries to [...]
It’s Friday and time for the Friday FREE for All – a quick sprint through some great FREE finds around the web. This week, our featured free finds are: Free Trade Magazine Subscriptions ~ Free Forms from FormNet ~ Free Online Photo Tools ~ Free Fonts Free Trade Magazine Subscriptions Whether you are [...]
” What we got here is a failure to communicate.” – Cool Hand Luke, 1967 How many times have you set out to buy something but encountered a sales process that was so out of kilter with your buying process that you moved on – regardless of the quality of the product or service? [...]
It’s a Friday FREE for ALL! In our travels around the web, we have seen some great finds and wanted to pass them along. Free Icons, Free Press Release Distribution, Wet Floor Maker to make Reflection Images, a New Free Social Blog Directory and a bit of humor.
The ability to clearly communicate the unique benefits of a product or service is critical for achieving marketing success and should be consistent in all marketing communications. Considering the significant cost associated with marketing and advertising efforts, when was the last time your company spent some quality time ensuring the correct features and benefits were [...]
Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”). The discovery process is a time for gathering information and documents to prepare for the next phase of the process. Discovery can be frustrating & time-consuming but, if done correctly, it is well worth the [...]
Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you are now and development of a strategy for getting to where you want to be. Over the next series of posts, we will cover the various aspects of developing a [...]
