73.1% of North America is using the internet.   Can they find you? Source: Internet World Stats, rates based on full year 2008. Search Engine Optimization Search engine optimization, or SEO, is a process that enables prospects to find your site using organic, or free search. SEO is one of the most cost effective ways [...]

It’s a productivity free for all: Remember The Milk ~ Instapaper ~ Google Tools Remember the Milk Manage your tasks quickly and easily with Remember the Milk. Track, share, send, publish and organize tasks using the easy-to-use interface that even has maps to see where your tasks are located in the real world. And adding [...]

“Reports of my death have been highly exaggerated.” Samuel Langhorne Clemens (Mark Twain) We last discussed Awareness Activities, the first in the three categories of marketing opportunities.   While I have been advised by some in recent times that offline marketing and advertising is dead-finished- no more, I think there are a few gasps of [...]

Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate their limited resources on the best opportunities to increase sales and achieve a sustainable competitive advantage in the marketplace. From the numerous potential opportunities that exist, a marketing plan can [...]

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Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, controlling the tempo, ensuring players are communicating and having a complete understanding of the game plan. In a similar manner, marketing positioning is the point guard of your marketing communications. [...]

“Insanity: doing the same thing over and over again and expecting different results.” – Generally attributed to either Albert Einstein or Ben Franklin Remember back in the good old days when small business marketing was simple? Get a sign printed for the door, place a yellow page ad, maybe mail something a few times a [...]

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“Keep your friends close and your enemies closer.” Sun-tzu, The Art of War, 722-481 BCE or 403-221 BCE Anyone that has spent much time in the corporate world has heard this quote more than a few times, but in the real world of small business, can it still be applied to knowing your competition? Absolutely. [...]