The Power of Free ~ The Sweet Kiss of Marketing Success?
In a 2005 MIT study, “Zero as a Special Price: The True Value of Free Products,” the power of free was demonstrated by offering Lindt® Truffles …
New FTC Guidelines Affect Bloggers & Social Media Marketing
Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with …
