5 Worst Banner Ads of 2011

Recently, I started noticing those end of the year “best and worst of 2011” lists circulating the web and got an idea for a list that hadn’t yet been published. With 2011 nearly gone, all of us here at Dallas Internet Marketing want to give a formal goodbye to this year’s worst banner advertisements. By “worst” I could be referencing the ad’s cheesiness, participation in an outright scam, advertisement for a ridiculous product, or all three. I also decided to take this list a step further by improving each ad in hopes that banner advertisers will implement some of my suggestions in 2012. Here they are:

5 Worst Banner Ads of 2011


#1 Worst Banner Ad

For the past few months, I have been repeatedly seduced by the claims of a “revolutionary new muscle builder” from numerous variations of the ad below:










Inspired by the genius marketing design and compelling title, I decided to create a banner ad promoting a healthier lifestyle that all the non-steroid injecting folks can relate to:



#2 Worst Banner Ad

Being the overly self conscious, money-smart person that I am, I’m always on the lookout for the next latest and greatest home remedy for teeth whitening. Just when I was about to give up hope, this ad caught my eye:












Unfortunately, it turns out that Mom is more into accounting tricks than home remedies as this product will net you a recurring $100/month charge for what’s probably an unregulated knockoff version of Crest Whitening Strips. Perhaps a more accurate ad could read:
















#3 Worst Banner Ad

These days it seems you can get about anything online…


This ad was admittedly hard to improve; however, I figured a more targeted and direct ad copy might give it a little extra oomph:


#4 Worst Banner Ad

Let’s be honest, we all are busy people, constantly looking for shortcuts to help us save time in an increasingly time-demanding world. Well, when every second counts, there are always pajama jeans:










Personally, I’m waiting for the 3 piece suit option to come out before jumping on board, but perhaps a different version of the ad would be more enticing for the mass markets:










#5 Worst Banner Ad

And finally, what list of 2011’s worst banner ads would be complete without a completely legitimate sounding get-rich-quick scheme while relaxing from the comfort of your home, no doubt wearing your newly purchased pajama jeans.
















What my version of this ad may lack in flash, it more than makes up for in practicality:


That’s it! 




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