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The Power of Free ~ The Sweet Kiss of Marketing Success?

The Power of Free: The Sweet Kiss of Marketing Success?

In a 2005 MIT study, “Zero as a Special Price: The True Value of Free Products,” the power of free was demonstrated by offering Lindt® Truffles &  Hershey’s Kisses® , first at 15 cents for the Truffle & 1 cent for the Kiss, then at 14 cents for the Truffle & the Kiss offered for free.  The participants could only choose one.

The Results:

When the Kiss was a penny & t…

New FTC Guidelines Affect Bloggers & Social Media Marketing

Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with the seller of the product or service.   A material connection can include payments or free products received by the endorsers.
According to the Federal Trade Commission (FTC) press release (5 Oct 2009):

“The post of a blogger who…

Dallas Twestival to Benefit The Women’s Museum

Dallas Twestival Sept 12 at 6:00pm

What is a Twestival?
A Twestival or Twitter-Festival is a global series of events organized by volunteers around the world under short timescales via Twitter, which brings people offline for a great cause. The first Twestival Global happened on 12 February 2009 with 202 cities around the world hosting events and rallying fundraising efforts around one cause, charity: water. $250k+ was raised on…

A Simple Way to Keep Up With Your Tweeps

Adding a Twitter RSS Feed to iGoogle

If you are on Twitter, as you follow more and more people, it can be difficult to keep up with your close friends. There is a really simple solution to keep an eye out for their latest tweets.
Using iGoogle and RSS Feeds to Track Tweets
iGoogle lets you create a personalized homepage that contains a Google search box at the top and your choice of any number of gadgets below.  All iGoog…

Twitter Goes Gray – Oldies But Goodies on Twitter

By now most everyone has heard that more than 60% of US

Twitter users fail to return the following month. But, how about the graying of Twitter?
Twitter Demographics
Citing comScoreMatrix, eMarketer recently published a Twitter Demographic breakdown that shows the largest percentage of tweeters are age 25 – 54.

So, 45-54 year olds are the most likely to visit Twitter.

Guess that means you…

Do You Need A Wingman? Twitter Does – Now There’s Something to Tweet About

Twitter Wingman-How Twitter Plans to Make Money

Apparently Twitter needed a Wingman to answer to the most common question of the Twitterverse, “How is Twitter going to make money?”
The Twitter Wingman
According to Wired’s Danny Dumas and Steven Leckart, Twitter is introducing the Wingman, a handheld, pager-like device for all things Twitter on the go.   So Tweeps, give it a look and, of course, then tweet about it.

Follow Dallas…

sezWho Closing Down at the end of March

sezwho-closing-down

sezWho, who had aspired to be the universal profile service for social media sites, has called it quits.   Following in the footsteps of other recent social media sites, such as Furl, sezWho sent eMails to users stating:

We wish all those at sezWho the best as they move on to other…

New Study Shows Marketers are Moving to Social Media

A new study shows that marketers are slowly making the transition to social media marketing with 63% stating they will increase their social media marketing spend in 2009.

clipped from www.emarketer.com
Let’s talk about budgets.
It took a while.

Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how…

New Twitter Directory: WeFollow-A User Powered Twitter Directory

WeFollow-A User Powered Twitter Directory

WeFollow is a new user powered Twitter directory by Digg’s Kevin Rose.  With a sleek interface and #hashtag directory, it is catching on fast.
Add Yourself to the We Follow Twitter directory
We Follow lists the most popular Twitterers by categories created with #hashtags.   Adding yourself is simple:  Sign in to your Twitter account, visit WeFollow, click on the “Add Yourself to WeFollow”…

Anything is Possible with Enough Time and Money: Marketing Budgets

Anything is Possible with Enough Time and Money: Marketing Budgets

Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them to do a marketing budget.
The Marketing Budget Process
The first step in establishing a marketing budget is to remember that marketing goals are simply a means to achieving business goals and should be viewed as such.  As with most things in life, almost anything is…

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