Opportunities Part 3: Online Marketing-SEO, PPC, Blog Advertising and More

Marketing Opportunities: Online Marketing

73.1% of North America is using the internet.   Can they find you?
Source: Internet World Stats, rates based on full year 2008.

Search Engine Optimization
Search engine optimization, or SEO, is a process that enables prospects to find your site using organic, or free search. SEO is one of the most cost effective ways to promote a website, increase traffic & improve conversion results.

Friday FREE for All: Productivity Tools

Track your tasks with Remember the Milk

It’s a productivity free for all: Remember The Milk ~ Instapaper ~ Google Tools
Remember the Milk
Manage your tasks quickly and easily with Remember the Milk. Track, share, send, publish and organize tasks using the easy-to-use interface that even has maps to see where your tasks are located in the real world. And adding tasks can be as simple as firing off an email (even from your…

Opportunities: Part 2–Offline Marketing and Advertising Isn’t Dead

Marketing Opportunities: Offline Marketing

“Reports of my death have been highly exaggerated.”
Samuel Langhorne Clemens (Mark Twain)

We last discussed Awareness Activities, the first in the three categories of marketing opportunities.   While I have been advised by some in recent times that offline marketing and advertising is dead-finished- no more, I think there are a few gasps of breath left in the offline marketing and…

Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities

Marketing Opportunities: Creating Marketing Buzz with Awareness Activities

Definition: knowledge
Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness

A marketing strategy is designed to outline a strategic process that allows businesses to concentrate their limited resources on the best opportunities to increase sales and achieve a sustainable competitive advantage in the marketplace. From the numerous potentia…

Friday FREE for ALL! A Special Valentine’s Day Edition!

Free Avatars from The Friday Free For All

It’s a Valentine’s Day Edition of the Friday Free For ALL!  Free Avatars ~ Free Design Ideas ~ Free Scripts ~ and The Most Original FREE Valentine’s Greeting You Can Send
Free Avatars
In need of a new avatar or profile image?  Check out the thousands of free avatars available over at Free Avatars.  Need a dose of love for the 14th?  They have 49 love themed avatars, including the heart w…

The Marketing Point Guard: Positioning and Messaging

Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, controlling the tempo, ensuring players are communicating and having a complete understanding of the game plan.

In a similar manner, marketing positioning is the point guard of your marketing communications. Positioning defines and controls the overa…

Marketing Insanity: Is Your Marketing Plan Dated 2005? 2000? 1995?

Marketing Insanity: Same Marketing, Same Results

“Insanity: doing the same thing over and over again and expecting different results.”
– Generally attributed to either Albert Einstein or Ben Franklin

Remember back in the good old days when small business marketing was simple? Get a sign printed for the door, place a yellow page ad, maybe mail something a few times a year and then go to the annual trade show. Ahhh…. I can almost…

Friday Free For All – Google Latitude, Free Software and Win an Original Painting

What’s FREE this week?  FREE Software ~ FREE Original Art Contest ~ Find Your Friends FREE with Google Latitude
Free Software

Don’t forget to drop by cnet for loads of free software downloads, with the most comprehensive collection of free and free-to-try software on the web.   From business to communications to productivity software, you can find it here.

Win an Original John Wright…

Keep Your Friends Close and Your Enemies Closer ~Competitors, Learn from Them

Targeted marketing increases sales and profits

“Keep your friends close and your enemies closer.”
Sun-tzu, The Art of War, 722-481 BCE or 403-221 BCE

Anyone that has spent much time in the corporate world has heard this quote more than a few times, but in the real world of small business, can it still be applied to knowing your competition?

Absolutely. It takes time, and the ability to leave your prejudice at the door, but every…

Friday Free For All: Do Follow Along for Free Link & Traffic Tips

Reblog this post [with Zemanta]

This Friday we will progress through a series of FREE items for the benefit of your website or blog:  FREE Link Building with Do Follow ~ FREE Blog Traffic using Do Follow ~ Free Blog Policy Tools
Free Link Building: Finding Do Follow Blogs
Easily gain inbound links for your blog or website by leaving comments on Do Follow blogs.  How do you find Do Follow Blogs?

Top Do Follow directories…

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