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The Power of Free ~ The Sweet Kiss of Marketing Success?
In a 2005 MIT study, “Zero as a Special Price: The True Value of Free Products,” the power of free was demonstrated by offering Lindt® Truffles …
Marketing Insanity: Is Your Marketing Plan Dated 2005? 2000? 1995?
“Insanity: doing the same thing over and over again and expecting different results.” – Generally attributed to either Albert Einstein or Ben Franklin Remember back …
Blackjack Marketing
Take a look around the table and you may notice a variety of skill levels. The Novice: A newcomer, they apprehensively sit down. They probably …
