In a 2005 MIT study, “Zero as a Special Price: The True Value of Free Products,” the power of free was demonstrated by offering Lindt® Truffles & Hershey’s Kisses® , first at 15 cents for the Truffle & 1 cent for the Kiss, then at 14 cents for the Truffle & the Kiss offered for free. The [...]
Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with the seller of the product or service. A material connection can include payments or free products received by the endorsers.
According to the Federal Trade Commission (FTC) press release (5 [...]
If you are on Twitter, as you follow more and more people, it can be difficult to keep up with your close friends. There is a really simple solution to keep an eye out for their latest tweets.
Using iGoogle and RSS Feeds to Track Tweets
iGoogle lets you create a personalized homepage that contains [...]
By now most everyone has heard that more than 60% of US
Twitter users fail to return the following month. But, how about the graying of Twitter?
Twitter Demographics
Citing comScoreMatrix, eMarketer recently published a Twitter Demographic breakdown that shows the largest percentage of tweeters are age 25 – 54.
clipped from www.emarketer.com
So, 45-54 year olds are [...]
A new study shows that marketers are slowly making the transition to social media marketing with 63% stating they will increase their social media marketing spend in 2009.
clipped from www.emarketer.com
Let’s talk about budgets.
It took a while.
Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They [...]
Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them to do a marketing budget.
The Marketing Budget Process
The first step in establishing a marketing budget is to remember that marketing goals are simply a means to achieving business goals and [...]
73.1% of North America is using the internet. Can they find you?
Source: Internet World Stats, rates based on full year 2008.
Search Engine Optimization
Search engine optimization, or SEO, is a process that enables prospects to find your site using organic, or free search. SEO is one of the most cost effective ways to promote a [...]
“Reports of my death have been highly exaggerated.”
Samuel Langhorne Clemens (Mark Twain)
We last discussed Awareness Activities, the first in the three categories of marketing opportunities. While I have been advised by some in recent times that offline marketing and advertising is dead-finished- no more, I think there are a few gasps of breath left [...]
Awareness
Definition: knowledge
Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness
(Answers.com)
A marketing strategy is designed to outline a strategic process that allows businesses to concentrate their limited resources on the best opportunities to increase sales and achieve a sustainable competitive advantage in the marketplace. From the numerous potential opportunities that exist, a marketing plan can then be [...]
Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, controlling the tempo, ensuring players are communicating and having a complete understanding of the game plan.
In a similar manner, marketing positioning is the point guard of your marketing communications. [...]
