To add Dallas Marketing Services to your iPad, simply…. Visit the Dallas Marketing Services website at http://DallasMarketingServices.com using Safari on your iPad. Click the “+” button in Safari and select “Add to Home Screen” The Dallas Marketing Services icon will be added to your iPad ~ enjoy.

An epic story of the perils faced by small business owners today…solved by the heroine, a DIY Marketing Strategy. Learn about our Marketing Strategy Package…

Dallas Marketing Services, the marketing blog of Dallas marketing firm, Seven Aspens, has redesigned the Dallas Marketing Services website with more marketing content, more marketing resources and the announcement of an upcoming webinar. New features include… Do It Yourself Marketing A new section, Do It Yourself Marketing, has been created with marketing tips and resources [...]

In a 2005 MIT study, “Zero as a Special Price: The True Value of Free Products,” the power of free was demonstrated by offering Lindt® Truffles &  Hershey’s Kisses® , first at 15 cents for the Truffle & 1 cent for the Kiss, then at 14 cents for the Truffle & the Kiss offered for free.  The [...]

Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with the seller of the product or service.   A material connection can include payments or free products received by the endorsers. According to the Federal Trade Commission (FTC) press release [...]

If you are on Twitter, as you follow more and more people, it can be difficult to keep up with your close friends. There is a really simple solution to keep an eye out for their latest tweets. Using iGoogle and RSS Feeds to Track Tweets iGoogle lets you create a personalized homepage that contains [...]

By now most everyone has heard that more than 60% of US Twitter users fail to return the following month. But, how about the graying of Twitter? Twitter Demographics Citing comScoreMatrix, eMarketer recently published a Twitter Demographic breakdown that shows the largest percentage of tweeters are age 25 – 54. So, 45-54 year olds are [...]

A new study shows that marketers are slowly making the transition to social media marketing with 63% stating they will increase their social media marketing spend in 2009. clipped from www.emarketer.com Let’s talk about budgets. It took a while. Even though tens of millions of users were flocking to social media sites every day, most [...]

Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them to do a marketing budget. The Marketing Budget Process The first step in establishing a marketing budget is to remember that marketing goals are simply a means to achieving business [...]

73.1% of North America is using the internet.   Can they find you? Source: Internet World Stats, rates based on full year 2008. Search Engine Optimization Search engine optimization, or SEO, is a process that enables prospects to find your site using organic, or free search. SEO is one of the most cost effective ways [...]