“Reports of my death have been highly exaggerated.” Samuel Langhorne Clemens (Mark Twain) We last discussed Awareness Activities, the first in the three categories of marketing opportunities. While I have been advised by some in recent times that offline marketing and advertising is dead-finished- no more, I think there are a few gasps of [...]
Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate their limited resources on the best opportunities to increase sales and achieve a sustainable competitive advantage in the marketplace. From the numerous potential opportunities that exist, a marketing plan can [...]
Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, controlling the tempo, ensuring players are communicating and having a complete understanding of the game plan. In a similar manner, marketing positioning is the point guard of your marketing communications. [...]
“Insanity: doing the same thing over and over again and expecting different results.” – Generally attributed to either Albert Einstein or Ben Franklin Remember back in the good old days when small business marketing was simple? Get a sign printed for the door, place a yellow page ad, maybe mail something a few times a [...]
“Keep your friends close and your enemies closer.” Sun-tzu, The Art of War, 722-481 BCE or 403-221 BCE Anyone that has spent much time in the corporate world has heard this quote more than a few times, but in the real world of small business, can it still be applied to knowing your competition? Absolutely. [...]
Surprisingly, many companies approach marketing with a goal to sell some stuff to somebody. Not so surprisingly, their resources are quickly spent with little or no gain. Targeted Marketing Target marketing is a term used to define a company’s approach towards focusing marketing and sales efforts toward specific market segments. Examples range from broad: business [...]
My husband recently received an invitation from a local doctor to attend an evening that included free botox for guests and suggested that he “bring his girlfriends and make it a girl’s night out!” Well, I guess someone had a bit of a marketing database glitch. Know Your Customers Nearly every business continually tries to [...]
It’s Friday and time for the Friday FREE for All – a quick sprint through some great FREE finds around the web. This week, our featured free finds are: Free Trade Magazine Subscriptions ~ Free Forms from FormNet ~ Free Online Photo Tools ~ Free Fonts Free Trade Magazine Subscriptions Whether you are [...]
” What we got here is a failure to communicate.” – Cool Hand Luke, 1967 How many times have you set out to buy something but encountered a sales process that was so out of kilter with your buying process that you moved on – regardless of the quality of the product or service? [...]
The ability to clearly communicate the unique benefits of a product or service is critical for achieving marketing success and should be consistent in all marketing communications. Considering the significant cost associated with marketing and advertising efforts, when was the last time your company spent some quality time ensuring the correct features and benefits were [...]
