Consulting
Seven Aspens Consulting specializes in the development & transformation of innovative ideas into new products, services or business opportunities. With extensive product development leadership & tactical product life cycle management expertise, we assist companies in realizing a new level of product success.
Product consulting services
Our product consulting services utilize a proven methodology including: opportunity definition, opportunity assessment, investor presentation development, product strategy and planning, product development project management, and product launch management. Additionally, we offer product life cycle management services and product marketing services.
Opportunity definition
Transforming a concept into a product or service requires a clear definition of the anticipated product, market sizing & estimating the cost to bring the new product to market in terms of time & money. Opportunity definition includes customer & market requirements, market research & analysis, product definition, resource requirements & availability & business case completion.
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Opportunity assessment
Upon completion of the opportunity definition, it is beneficial to pause & conduct an objective opportunity assessment. A holistic, structured view of the opportunity reveals the advantages, disadvantages, risks, probability for success & consequences of failure, while balancing exuberance & concerns, with a goal of obtaining a reasonable decision as to whether to proceed.
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Investor presentation development
An attractive, custom investor presentation is the first step in the process of securing investment in your idea or company. With a focus on clearly differentiating your opportunity, our investor presentation format maximizes the opportunity’s potential while providing the required information in a succinct, visually appealing presentation.
Product strategy and planning
Today’s complex market requires an innovative product strategy that includes consideration of all viable development options including partnerships, alliances & assessing the trade-offs of using existing resources. Strategic product planning using a flexible framework increases speed to market, probability of customer satisfaction & ultimately, product launch success.
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Product development project management
The successful delivery of an innovative product requires collaboration, focus & direction. Project management brings efficiency to the product development process through planning, organizing & managing the available resources to accomplish completion the process. Seven Aspens project managers have extensive experience in managing successful product development projects and utilize online, collaborative project management tools.
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Product launch
Early in the process, a clearly defined launch plan is created identifying the schedule, audience, positioning, promotion strategy, resources & specific tasks to be accomplished. As the product progresses toward market readiness, coordinated delivery of all activities & materials required to fully prepare internal & external channels ensures a smooth market entrance.
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Product life cycle management
Effectively managing products as they pass through the growth, mature & declining stages of the product life cycle produces numerous benefits including increased product longevity, profitability & customer satisfaction. From short-term projects to re-energize product strategies to fully-outsourced product management, Seven Aspens has the expertise for product success.
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Product marketing
A great product deserves a great marketing program. Creation & implementation of innovative marketing strategies is fundamental to maximizing product success. Seven Aspens is a full service marketing firm offering online and offline marketing services that create visibility, build momentum, drive revenue generation & deliver results.
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