Interactive Marketing Services
In 1996, John Deighton of Harvard, defined Interactive Marketing by stating, “the term 
interactive, as we interpret it, points to two features of communication: the ability to address an individual and the ability to gather and remember the response of that individual. Those two features make possible a third: the ability to address the individual once more in a way that takes into account his or her unique response….”
Although the concept is foundational in many traditional marketing methods, such as database marketing and loyalty programs, the technologies of internet communication have facilitated both interactive marketing’s growth and customers’ expectation of its use.
Our interactive marketing services include:
