Website Design
Form and function should, and can, peacefully co-exist within website design. Fresh sites with crisp content that are easy to navigate, provide visitor value and are pleasing to the human eye, can also rank well with search engines. Don’t sacrifice form or function. Have both.
Website design
Seven Aspens’ website design services include website design strategy, website design specifications, project management, website content development, website development, testing and training, website launch and website maintenance.
Website strategy, planning and goals
We begin by listening. Your website should be an extension of your business goals, developed with sound strategy & creatively designed to maximize your competitive advantages. Our solutions are a joint creation with our clients, with an end goal of achieving their business objectives while delivering a unique, usable and highly creative website.
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Website design or website redesign specifications
Once the goals & strategy are defined, a specification or design document is created to provide a framework for creating the website. Options for look, feel, navigation, content grouping, structure, functionality, user experiences, site flow, and other details are discussed, evaluated, prototyped & documented prior to beginning of website development.
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Project management
As business objectives merge with creative design, project management provides the collaboration, focus & direction required to efficiently produce the desired outcome. Whether large or small in scope, all website design projects benefit from objective setting, milestone planning, design reviews, change management & cohesive project coordination.
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Website content design and development (optional)
We can help you choose your words – and content – wisely. Our website content development services include copywriting, editing, proofreading, photo selection & acquisition, graphics creation, flash development, and implementation of additional website features such as social media links, widgets, gadgets, white papers, calls to action, forms & more.
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Website design and development
Following design specification & content creation, the website is developed. During this process, the developing website is housed in a test environment & periodic design reviews occur to discuss progress & implement any change requests. We can assist with technical elements such as purchasing or moving domain name(s), establishing email accounts & obtaining website hosting.
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Testing and training
Website testing occurs including grammar & spell checks and testing of link & form functionality, browser compatibility & page load times. Employees that use the website frequently (sales, marketing, customer service, etc.) should become familiar with the new website design & functionality. Pre-launch marketing activities promoting the new website should be developed.
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Website launch
Upon website launch, additional testing occurs in the live environment.
Based on ongoing website maintenance & content management decisions, post-launch website change process procedures are established. Website files & administrative documentation is provided to the client.
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Website content management and maintenance
Seven Aspens develops most websites using Wordpress as Content Management System (CMS) or Dreamweaver® CS4. For clients desiring to maintain their own websites, we recommend the Wordpress option so ongoing minor changes can be handled by clients with no technical knowledge required. Ongoing website maintenance options, normally combined with ongoing website SEO services, are also available.
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