“Through the Internet, the people in your markets are discovering
and inventing new ways to converse. They’re talking about your business.
They’re telling one another the truth, in very human voices.”
-David Weinberg, The Cluetrain Manifesto

Social media, from Twitter to Facebook to one of the hundreds of other social media sites, when used correctly, can provide an environment for creating relationships, gaining insight from direct interactions and building awareness with a group of users that can, and probably already are, influencing your market.

There’s quite a lot of chatter

Social media is major force and growing rapidly.

• Unique visitors to Twitter increased 1,382 percent year-over-year, from 475,000 unique visitors in February 2008 to 7 million in February 2009
• Total minutes spent on Facebook increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009
• YouTube continued to rank as the No. 1 video Web brand with 5.5 billion total streams in April 2009
• The biggest increase in unique visitors to Social Media sites during 2008 was among 35-49 year olds

Source for all: The Neilsen Company

Social media marketing

One of the oldest and most effective methods of marketing is through word of mouth recommendations. Social media marketing is simply the process of using the new communication tools developed for the social media landscape to interact with people and in the process, generate exposure and learn what is going on in the marketplace.

Social media marketing provides businesses the opportunity to to create an environment where you can interact with real people, learn from them, listen to them and when the privilege has been earned, provide them with information about your business.

Social media interactions can build brand awareness, increase website traffic, create buzz about events, and serve as a community building platform. And since social media conversations are occurring by the millions, with or without your participation, it is also an opportunity to monitor, and hopefully remedy, any negative customer perceptions of your product or service.

Social media marketing services

Seven Aspens offers social media marketing services that include: social media site selection, social media profile creation and optimization, getting started with Twitter, social media training sessions, blog design and content publishing, and social media outsourcing.

Social media site selection

Social media interactions are most effective in environments where like-minded people can share, discuss and learn. With hundreds of potential social media sites available, we start by matching your company’s culture and offerings with appropriate social media sites to ensure the community is a good fit.
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Social media profile creation and optimization

Custom and complete profiles using social media best practices are created to maximize brand exposure, build inbound links to your website and/or blog, and provide community members a high-level overview of the products and services you have to offer.
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Getting started with Twitter

With significant experience in tweeting for business, we can help your company establish a quality Twitter presence. We’ll discuss user name and account strategy, set up a custom profile, get you started with some followers, add your account to key Twitter directories, provide an overview of the terminology, and develop a content strategy to establish you as an industry thought leader.
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Social media training and consulting

On-site, social media training sessions are offered for businesses desiring a high-level overview of the social media marketplace, selecting the right social media sites, what and what not to do with social media, examples companies using social media correctly and profitably and what to expect from adding social media to the marketing mix.
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Blog design and content publishing

A company blog can be an excellent communication tool. Quality, consistent communication with customers and prospects improves brand recognition & establishes an organization’s credibility as a subject matter expert. Unfortunately, these activities can be difficult to maintain on a consistent basis. Seven Aspens can assist with blog design, blog marketing, and for clients with an ongoing marketing relationship, blog content services.
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Social media outsourcing

Social media marketing, like other marketing and advertising initiatives, requires an organizational commitment. Outsourcing social media marketing, or at least a portion of it, is many times the only realistic solution for businesses with limited skilled resources in social media marketing. In these situations, we work with companies to assist in managing the numerous tasks, updates and monitoring that need to be performed on a continual basis.
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