New FTC Guidelines Affect Bloggers & Social Media Marketing
Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with …
Opportunities: Part 2–Offline Marketing and Advertising Isn’t Dead
“Reports of my death have been highly exaggerated.” Samuel Langhorne Clemens (Mark Twain) We last discussed Awareness Activities, the first in the three categories of …
