Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with the seller of the product or service.   A material connection can include payments or free products received by the endorsers.
According to the Federal Trade Commission (FTC) press release (5 [...]

“Reports of my death have been highly exaggerated.”
Samuel Langhorne Clemens (Mark Twain)

We last discussed Awareness Activities, the first in the three categories of marketing opportunities.   While I have been advised by some in recent times that offline marketing and advertising is dead-finished- no more, I think there are a few gasps of breath left [...]