The Power of Free ~ The Sweet Kiss of Marketing Success?
In a 2005 MIT study, “Zero as a Special Price: The True Value of Free Products,” the power of free was demonstrated by offering Lindt® Truffles …
New FTC Guidelines Affect Bloggers & Social Media Marketing
Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with …
New Study Shows Marketers are Moving to Social Media
A new study shows that marketers are slowly making the transition to social media marketing with 63% stating they will increase their social media marketing …
Anything is Possible with Enough Time and Money: Marketing Budgets
Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them …
Opportunities: Part 2–Offline Marketing and Advertising Isn’t Dead
“Reports of my death have been highly exaggerated.” Samuel Langhorne Clemens (Mark Twain) We last discussed Awareness Activities, the first in the three categories of …
Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities
Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate …
The Marketing Point Guard: Positioning and Messaging
Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, …
Keep Your Friends Close and Your Enemies Closer ~Competitors, Learn from Them
“Keep your friends close and your enemies closer.” Sun-tzu, The Art of War, 722-481 BCE or 403-221 BCE Anyone that has spent much time in …
Target Markets & Segmentation: Using Marketing Resources Wisely
Surprisingly, many companies approach marketing with a goal to sell some stuff to somebody. Not so surprisingly, their resources are quickly spent with little or …
Apparently My Husband Likes Botox Parties with His Girlfriends :-) Know Your Customers
My husband recently received an invitation from a local doctor to attend an evening that included free botox for guests and suggested that he “bring …
