“So What?” Marketing:Defining Features & Maximizing Unique Benefits
The ability to clearly communicate the unique benefits of a product or service is critical for achieving marketing success and should be consistent in all …
The Marketing Discovery Process
Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”). The discovery process is a …
Start the Year by Getting Back to the Marketing Basics
Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you …
