Anything is Possible with Enough Time and Money: Marketing Budgets
Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them …
The Marketing Point Guard: Positioning and Messaging
Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, …
Start the Year by Getting Back to the Marketing Basics
Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you …
