Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them to do a marketing budget. The Marketing Budget Process The first step in establishing a marketing budget is to remember that marketing goals are simply a means to achieving business [...]

Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, controlling the tempo, ensuring players are communicating and having a complete understanding of the game plan. In a similar manner, marketing positioning is the point guard of your marketing communications. [...]

Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you are now and development of a strategy for getting to where you want to be. Over the next series of posts, we will cover the various aspects of developing a [...]