Anything is Possible with Enough Time and Money: Marketing Budgets

Anything is Possible with Enough Time and Money: Marketing Budgets

Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them …

March 5, 2009 Marketing 6 Comments

The Marketing Point Guard: Positioning and Messaging

The Marketing Point Guard: Positioning and Messaging

Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, …

February 11, 2009 Marketing 2 Comments

Start the Year by Getting Back to the Marketing Basics

Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you …

January 1, 2009 Marketing 5 Comments

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