My husband recently received an invitation from a local doctor to attend an evening that included free botox for  guests and suggested that he “bring his girlfriends and make it a girl’s night out!” Well, I guess someone had a bit of a marketing database glitch. Know Your Customers Nearly every business continually tries to [...]

Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”).  The discovery process is a time for gathering information and documents to prepare for the next phase of the process.  Discovery can be frustrating & time-consuming but, if done correctly, it is well worth the [...]