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New FTC Guidelines Affect Bloggers & Social Media Marketing

Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with the seller of the product or service. A material connection can include payments or free products received by the endorsers.
According to the Federal Trade Commission (FTC) press release (5 [...]

Posted by admin on Tuesday, October 6, 2009 at 5:21 am
Filed under Marketing, Social media · Tagged with Advertising, blog, Business, Disclosure, Federal Trade Commission, Marketing, Twitter, Word of mouth