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	<title>Dallas Internet Marketing &#124; Dallas SEO &#187; Market</title>
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		<title>Start the Year by Getting Back to the Marketing Basics</title>
		<link>http://dallasmarketingservices.com/start-2009-by-getting-back-to-the-marketing-basics/</link>
		<comments>http://dallasmarketingservices.com/start-2009-by-getting-back-to-the-marketing-basics/#comments</comments>
		<pubDate>Fri, 02 Jan 2009 03:58:02 +0000</pubDate>
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				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[Internet marketing]]></category>
		<category><![CDATA[Market]]></category>
		<category><![CDATA[Marketing and Advertising]]></category>
		<category><![CDATA[Marketing plan]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[Online and offline]]></category>

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		<description><![CDATA[Even in today&#8217;s world of marketing with so many online and offline choices, good marketing begins with the basics &#8211; an assessment of where you ...]]></description>
			<content:encoded><![CDATA[<p>Even in <strong>today&#8217;s world of marketing</strong> with so many <strong>online and offline</strong> choices, good marketing begins with the basics &#8211; an assessment of where you are now and development of a strategy for getting to where you want to be.</p>
<p>Over the next series of posts, we will cover the various aspects of <strong>developing a marketing strategy and then creating a tactical marketing plan</strong>.</p>
<ul>
<li><a title="The Discover Process" href="/2009/01/the-marketing-discovery-process/" target="_self">The Discovery process</a></li>
<li><a title="Defining benefits and features" href="/2009/01/so-what-defining-features-unique-benefits/" target="_self">Defining benefits &amp; features</a></li>
<li><a title="The Buying process &amp; the participants" href="http://dallasmarketingservices.com/2009/01/connecting-your-selling-process-with-the-buyers-buying-process/">The Buying process &amp; the participants</a></li>
<li><a title="Who are your customers?" href="/2009/01/apparently-my-husband-likes-botox-parties-with-his-girlfriends-know-your-customers/" target="_self">Who are your customers?</a></li>
<li><a title="Markets - SMBs, verticals, specialties" href="/2009/01/target-markets-segmentation-using-marketing-resources-wisely/" target="_self">Markets &#8211; SMBs, verticals, specialties</a></li>
<li><a title="Competitors - learn from them" href="/2009/02/keep-your-friends-close-and-your-enemies-closer-competitors-learn-from-them/" target="_self">Competitors &#8211; learn from them</a></li>
<li><a title="Marketing insanity" href="/2009/02/marketing-insanity-is-your-marketing-plan-dated-2005-2000-1995/" target="_self">Marketing insanity</a></li>
<li><a title="Positioning &amp; messaging" href="/2009/02/the-marketing-point-guard-positioning-and-messaging/" target="_self">Positioning &amp; messaging</a></li>
<li><a title="Awareness opportunities" href="/2009/02/opportunities-part-1%E2%80%93create-a-marketing-buzz-with-awareness-activities/" target="_self">Opportunities: Awareness</a>, <a title="Offline opportunities" href="/2009/02/opportunities-part-2%E2%80%93offline-marketing-and-advertising-isn%E2%80%99t-dead/" target="_self">Offline</a> &amp; <a title="Online opportunities" href="/2009/02/opportunities-part-3-online-marketing-seo-ppc-blog-advertising-and-more/" target="_self">Online</a></li>
<li><a title="Developing a tactical marketing plan" href="/2009/03/anything-is-possible-with-enough-time-and-money-marketing-budgets/" target="_self">Developing a marketing budget &amp; a tactical marketing plan</a></li>
</ul>
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