Bazinga! I need a Marketing Strategy!
An epic story of the perils faced by small business owners today…solved by the heroine, a DIY Marketing Strategy. Learn about our Marketing Strategy Package…
Anything is Possible with Enough Time and Money: Marketing Budgets
Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them …
Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities
Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate …
The Marketing Point Guard: Positioning and Messaging
Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, …
Marketing Insanity: Is Your Marketing Plan Dated 2005? 2000? 1995?
“Insanity: doing the same thing over and over again and expecting different results.” – Generally attributed to either Albert Einstein or Ben Franklin Remember back …
Target Markets & Segmentation: Using Marketing Resources Wisely
Surprisingly, many companies approach marketing with a goal to sell some stuff to somebody. Not so surprisingly, their resources are quickly spent with little or …
Apparently My Husband Likes Botox Parties with His Girlfriends :-) Know Your Customers
My husband recently received an invitation from a local doctor to attend an evening that included free botox for guests and suggested that he “bring …
“So What?” Marketing:Defining Features & Maximizing Unique Benefits
The ability to clearly communicate the unique benefits of a product or service is critical for achieving marketing success and should be consistent in all …
The Marketing Discovery Process
Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”). The discovery process is a …
Start the Year by Getting Back to the Marketing Basics
Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you …
