An epic story of the perils faced by small business owners today…solved by the heroine, a DIY Marketing Strategy. Learn about our Marketing Strategy Package…

Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them to do a marketing budget. The Marketing Budget Process The first step in establishing a marketing budget is to remember that marketing goals are simply a means to achieving business [...]

Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate their limited resources on the best opportunities to increase sales and achieve a sustainable competitive advantage in the marketplace. From the numerous potential opportunities that exist, a marketing plan can [...]

Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, controlling the tempo, ensuring players are communicating and having a complete understanding of the game plan. In a similar manner, marketing positioning is the point guard of your marketing communications. [...]

“Insanity: doing the same thing over and over again and expecting different results.” – Generally attributed to either Albert Einstein or Ben Franklin Remember back in the good old days when small business marketing was simple? Get a sign printed for the door, place a yellow page ad, maybe mail something a few times a [...]

Surprisingly, many companies approach marketing with a goal to sell some stuff to somebody. Not so surprisingly, their resources are quickly spent with little or no gain. Targeted Marketing Target marketing is a term used to define a company’s approach towards focusing marketing and sales efforts toward specific market segments.  Examples range from broad:  business [...]

My husband recently received an invitation from a local doctor to attend an evening that included free botox for  guests and suggested that he “bring his girlfriends and make it a girl’s night out!” Well, I guess someone had a bit of a marketing database glitch. Know Your Customers Nearly every business continually tries to [...]

The ability to clearly communicate the unique benefits of a product or service is critical for achieving marketing success and should be consistent in all marketing communications. Considering the significant cost associated with marketing and advertising efforts, when was the last time your company spent some quality time ensuring the correct features and benefits were [...]

Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”).  The discovery process is a time for gathering information and documents to prepare for the next phase of the process.  Discovery can be frustrating & time-consuming but, if done correctly, it is well worth the [...]

Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you are now and development of a strategy for getting to where you want to be. Over the next series of posts, we will cover the various aspects of developing a [...]