Anything is Possible with Enough Time and Money: Marketing Budgets

Anything is Possible with Enough Time and Money: Marketing Budgets

Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them …

March 5, 2009 Marketing 6 Comments

Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities

Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities

Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate …

February 15, 2009 Marketing 2 Comments

Marketing Insanity: Is Your Marketing Plan Dated 2005? 2000? 1995?

Marketing Insanity: Is Your Marketing Plan Dated 2005? 2000? 1995?

“Insanity: doing the same thing over and over again and expecting different results.” – Generally attributed to either Albert Einstein or Ben Franklin Remember back …

February 9, 2009 Featured, Marketing 2 Comments

The Marketing Discovery Process

The Marketing Discovery Process

Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”).  The discovery process is a …

January 5, 2009 Marketing Leave a reply

Start the Year by Getting Back to the Marketing Basics

Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you …

January 1, 2009 Marketing 5 Comments

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