Anything is Possible with Enough Time and Money: Marketing Budgets

Anything is Possible with Enough Time and Money: Marketing Budgets

Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them …

March 5, 2009 Marketing 6 Comments

Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities

Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities

Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate …

February 15, 2009 Marketing 2 Comments

Marketing Insanity: Is Your Marketing Plan Dated 2005? 2000? 1995?

Marketing Insanity: Is Your Marketing Plan Dated 2005? 2000? 1995?

“Insanity: doing the same thing over and over again and expecting different results.” – Generally attributed to either Albert Einstein or Ben Franklin Remember back …

February 9, 2009 Featured, Marketing 2 Comments

The Marketing Discovery Process

The Marketing Discovery Process

Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”).  The discovery process is a …

January 5, 2009 Marketing Comments Off

Start the Year by Getting Back to the Marketing Basics

Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you …

January 1, 2009 Marketing 5 Comments

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