Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities

Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities

Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate …

February 15, 2009 Marketing 2 Comments

The Marketing Point Guard: Positioning and Messaging

The Marketing Point Guard: Positioning and Messaging

Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, …

February 11, 2009 Marketing 2 Comments

Keep Your Friends Close and Your Enemies Closer ~Competitors, Learn from Them

Keep Your Friends Close and Your Enemies Closer ~Competitors, Learn from Them

“Keep your friends close and your enemies closer.” Sun-tzu, The Art of War, 722-481 BCE or 403-221 BCE Anyone that has spent much time in …

February 3, 2009 Marketing Comments Off

“So What?” Marketing:Defining Features & Maximizing Unique Benefits

“So What?” Marketing:Defining Features & Maximizing Unique Benefits

The ability to clearly communicate the unique benefits of a product or service is critical for achieving marketing success and should be consistent in all …

January 7, 2009 Marketing Comments Off

The Marketing Discovery Process

The Marketing Discovery Process

Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”).  The discovery process is a …

January 5, 2009 Marketing Comments Off

Start the Year by Getting Back to the Marketing Basics

Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you …

January 1, 2009 Marketing 5 Comments

Blackjack Marketing

Blackjack Marketing

Take a look around the table and you may notice a variety of skill levels. The Novice: A newcomer, they apprehensively sit down.  They probably …

July 17, 2008 Featured, Marketing Comments Off

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