An epic story of the perils faced by small business owners today…solved by the heroine, a DIY Marketing Strategy. Learn about our Marketing Strategy Package…

Dallas Marketing Services, the marketing blog of Dallas marketing firm, Seven Aspens, has redesigned the Dallas Marketing Services website with more marketing content, more marketing resources and the announcement of an upcoming webinar. New features include… Do It Yourself Marketing A new section, Do It Yourself Marketing, has been created with marketing tips and resources [...]

Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate their limited resources on the best opportunities to increase sales and achieve a sustainable competitive advantage in the marketplace. From the numerous potential opportunities that exist, a marketing plan can [...]

Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, controlling the tempo, ensuring players are communicating and having a complete understanding of the game plan. In a similar manner, marketing positioning is the point guard of your marketing communications. [...]

“Keep your friends close and your enemies closer.” Sun-tzu, The Art of War, 722-481 BCE or 403-221 BCE Anyone that has spent much time in the corporate world has heard this quote more than a few times, but in the real world of small business, can it still be applied to knowing your competition? Absolutely. [...]

The ability to clearly communicate the unique benefits of a product or service is critical for achieving marketing success and should be consistent in all marketing communications. Considering the significant cost associated with marketing and advertising efforts, when was the last time your company spent some quality time ensuring the correct features and benefits were [...]

Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”).  The discovery process is a time for gathering information and documents to prepare for the next phase of the process.  Discovery can be frustrating & time-consuming but, if done correctly, it is well worth the [...]

Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you are now and development of a strategy for getting to where you want to be. Over the next series of posts, we will cover the various aspects of developing a [...]

Take a look around the table and you may notice a variety of skill levels. The Novice: A newcomer, they apprehensively sit down.  They probably have a cheat sheet with them and perhaps a drink that they nervously sip a bit too often.   Interactions are brief, requiring much concentration and great care not to commit [...]