Bazinga! I need a Marketing Strategy!
An epic story of the perils faced by small business owners today…solved by the heroine, a DIY Marketing Strategy. Learn about our Marketing Strategy Package…
Opportunities: Part 1–Create a Marketing Buzz with Awareness Activities
Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate …
The Marketing Point Guard: Positioning and Messaging
Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, …
Keep Your Friends Close and Your Enemies Closer ~Competitors, Learn from Them
“Keep your friends close and your enemies closer.” Sun-tzu, The Art of War, 722-481 BCE or 403-221 BCE Anyone that has spent much time in …
“So What?” Marketing:Defining Features & Maximizing Unique Benefits
The ability to clearly communicate the unique benefits of a product or service is critical for achieving marketing success and should be consistent in all …
The Marketing Discovery Process
Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”). The discovery process is a …
Start the Year by Getting Back to the Marketing Basics
Even in today’s world of marketing with so many online and offline choices, good marketing begins with the basics – an assessment of where you …
Blackjack Marketing
Take a look around the table and you may notice a variety of skill levels. The Novice: A newcomer, they apprehensively sit down. They probably …
