Twitter has rolled out Twitter Lists for organizing the people you follow into manageable lists. Announced a few weeks ago and still in beta, the feature enables Tweeters to create both public and private lists of people they are following. Twitter Lists: A Welcome New Feature As we wrote a while back, as you follow more [...]
Under new FTC guidelines released this week, bloggers and other “word of mouth” marketers who make an endorsement must disclose if there are material connections with the seller of the product or service. A material connection can include payments or free products received by the endorsers. According to the Federal Trade Commission (FTC) press release [...]
Apparently Twitter needed a Wingman to answer to the most common question of the Twitterverse, “How is Twitter going to make money?” The Twitter Wingman According to Wired’s Danny Dumas and Steven Leckart, Twitter is introducing the Wingman, a handheld, pager-like device for all things Twitter on the go. So Tweeps, give it a look [...]
A new study shows that marketers are slowly making the transition to social media marketing with 63% stating they will increase their social media marketing spend in 2009. clipped from www.emarketer.com Let’s talk about budgets. It took a while. Even though tens of millions of users were flocking to social media sites every day, most [...]
Even though many times there is more creativity in budgets than ads, the easiest way to get a marketer to groan is to tell them to do a marketing budget. The Marketing Budget Process The first step in establishing a marketing budget is to remember that marketing goals are simply a means to achieving business [...]
“Reports of my death have been highly exaggerated.” Samuel Langhorne Clemens (Mark Twain) We last discussed Awareness Activities, the first in the three categories of marketing opportunities. While I have been advised by some in recent times that offline marketing and advertising is dead-finished- no more, I think there are a few gasps of [...]
Awareness Definition: knowledge Antonyms: ignorance, insensitivity, obliviousness, unawareness, unconsciousness (Answers.com) A marketing strategy is designed to outline a strategic process that allows businesses to concentrate their limited resources on the best opportunities to increase sales and achieve a sustainable competitive advantage in the marketplace. From the numerous potential opportunities that exist, a marketing plan can [...]
Arguably the best point guard ever to play in the NBA, Magic Johnson, exemplified the qualities required of a point guard – running the offense, controlling the tempo, ensuring players are communicating and having a complete understanding of the game plan. In a similar manner, marketing positioning is the point guard of your marketing communications. [...]
“Insanity: doing the same thing over and over again and expecting different results.” – Generally attributed to either Albert Einstein or Ben Franklin Remember back in the good old days when small business marketing was simple? Get a sign printed for the door, place a yellow page ad, maybe mail something a few times a [...]
Surprisingly, many companies approach marketing with a goal to sell some stuff to somebody. Not so surprisingly, their resources are quickly spent with little or no gain. Targeted Marketing Target marketing is a term used to define a company’s approach towards focusing marketing and sales efforts toward specific market segments. Examples range from broad: business [...]
