“So What?” Marketing:Defining Features & Maximizing Unique Benefits
The ability to clearly communicate the unique benefits of a product or service is critical for achieving marketing success and should be consistent in all …
The Marketing Discovery Process
Here, we borrow from the legal process – attorneys generally hate it when marketers borrow from their profession (think “actionable”). The discovery process is a …
What Do Yo Want to Do with Your Life? 43 Things
Business use of social media: Consider putting your business goals on 43Things and even linking them back into your blog or website with the widget. Think of it as an extension of your mission and vision statements – “provide excellent customer service, etc. “
Is There A Hole in Your Website Funnel?
The classic sales funnel or sales pipeline process also applies to managing the movement of website visitors through the process of completing a transaction – whether it’s submitting a form, making a purchase or accomplishing another activity. While the very nature of the sales funnel process is an elimination of non-qualified participants, website owners must ensure that all steps are maximized, without gaping holes in the process, to ensure that qualified funnel participants don’t abandon the flow mid-stream due to lack of receiving the correct information at the appropriate time in the buying process.
Blackjack Marketing
Take a look around the table and you may notice a variety of skill levels. The Novice: A newcomer, they apprehensively sit down. They probably …
