Is There A Hole in Your Website Funnel?
The classic sales funnel or sales pipeline process also applies to managing the movement of website visitors through the process of completing a transaction – whether it’s submitting a form, making a purchase or accomplishing another activity. While the very nature of the sales funnel process is an elimination of non-qualified participants, website owners must ensure that all steps are maximized, without gaping holes in the process, to ensure that qualified funnel participants don’t abandon the flow mid-stream due to lack of receiving the correct information at the appropriate time in the buying process.
