Opportunities Part 3: Online Marketing-SEO, PPC, Blog Advertising and More
73.1% of North America is using the internet. Can they find you? Source: Internet World Stats, rates based on full year 2008. Search Engine …
Keep Your Friends Close and Your Enemies Closer ~Competitors, Learn from Them
“Keep your friends close and your enemies closer.” Sun-tzu, The Art of War, 722-481 BCE or 403-221 BCE Anyone that has spent much time in …
DIY Website Success
Website success involves focusing on three key elements: getting found, keeping visitors and converting them to action. Over the next series of posts, Dallas Marketing Services will provide tips on getting found by using a few SEO techniques, keeping visitors on your site once and methods for driving visitor behavior to accomplish your goals.
Getting found utilizes search engine optimization tactics to enable prospects to find your site through organic search (free) and/or using paid marketing, such as PPC campaigns like AdWords.
Keeping visitors requires designing an interesting, well-maintained website with relevant, informative content that is easy to find and easy to use.
Converting prospects involves mapping website flow and content from arrival to conversion in order to facilitate the desired behavior.
