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Twitter Goes Gray – Oldies But Goodies on Twitter

admin — Wed, 06 May 2009 13:37:46 +0000

By now most everyone has heard that more than 60% of US

Twitter users fail to return the following month. But, how about the graying of Twitter?

Twitter Demographics

Citing comScoreMatrix, eMarketer recently published a Twitter Demographic breakdown that shows the largest percentage of tweeters are age 25 – 54.

So, 45-54 year olds are the most likely to visit Twitter.

Guess that means you can forget those Mother’s Day cards for Mom and Grandma – just send them a tweet.

Follow Dallas Marketing Services on Twitter.
You follow, we follow back.
Twitterific.

New Study Shows Marketers are Moving to Social Media

admin — Mon, 23 Mar 2009 14:38:28 +0000

A new study shows that marketers are slowly making the transition to social media marketing with 63% stating they will increase their social media marketing spend in 2009.

clipped from www.emarketer.com

Let’s talk about budgets.
It took a while.

Even though tens of millions of users were flocking to social media sites every day, most marketers stayed away. They either didn’t understand how to join the conversations—without sounding like shills—or they were frightened away by the prospect of associating their brands with questionable content.

But things are changing.

Companies are learning how to leverage social media and tap into the rising tide of consumers participating in social network sites, blogs, wikis and Twitter.

According to the “The ROI on Social Media Marketing” report by Aberdeen Group, sponsored by Visible Technologies, marketers have developed the tools and methodologies to drive marketing ROI by listening to and learning from customers and prospects.

The money is following the methods.

Aberdeen found that 63% of the companies in their survey (defined as best-in-class) planned to increase their social media marketing budgets this year.

Are you engaging with social media brand evangelists?

“Companies use multiple approaches to identify the individuals who wield the greatest amount of influence in any given topic area and to track changes in their influence over time,” said Jeff Zabin of Aberdeen. “Best-in-class companies engage these top influencers as brand evangelists, and then track the impact of their words and actions in terms of return on marketing investment.”

eMarketer estimates that social network advertising alone will rise over 17% this year to $2.35 billion, up from $2 billion in 2008.

Posterous: Easy, Simple Blogging Using Email for Creating Posts

admin — Sun, 07 Dec 2008 00:27:22 +0000

Know how to send an email? You too can be a blogger with Posterous.

Blogging has never been easier than with Posterous where a blog post can be created by simply sending an email to post@posterous.com. That’s it. And not just text blog posts – photos, text, MP3′s, documents, videos – all can be added to posts via email.

How’s it work? The subject line of the email becomes the post title and the text sent in the email is the post content. Attach a photo and Posterous automatically sizes and inserts the image in your post. For multiple images, Posterous creates an image gallery. Video can be added as a link or a file, with Posterous hosting the file. URLs are automatically converted to links, with YouTube links converted to an embedded player in your post.

Tagging: Tags can be added to the email by adding the tags in the subject of the email using the syntax such as ((tag: social media, blogging tools, Posterous)).

Autoposting. Autoposting is without a doubt one of my favorite features on any social media platform. Autoposting simply let’s you write in one place and have the content posted to your other social media sites automatically. Posterous currently supports autoposting to Twitter, Flickr, Facebook, Tumblr, and blogs on LiveJournal, Blogger, WordPress, Moveable Type and Typepad.

How’s that work? This post was actually sent via email to Posterous and then autoposted to Dallas Marketing Services, which is a self-hosted WordPress blog. It was further autoposted by Posterous to Twitter, Tumblr, Facebook and LiveJournal. All that with one email – is that cool or what?

Ready to get started? Simply set up a free account, add the email addresses and mobile phone numbers authorized to post content, create a profile page with an image/logo and start posting and set up your autoposting to your other social media sites. Next, stop by My Subscriptions to find to other Posterous users , be sure to check out the Posterous FAQs and subscribe to the Official Posterous blog for more information and tips on adding advanced features and formatting.

Posted via email from dallasmarketing’s posterous

Social Media Site, Pownce, Closing Down in Two Weeks

admin — Tue, 02 Dec 2008 03:13:50 +0000

Social media site, Pownce, announced today that it will be closing the site down in two weeks.

According to the Pownce blog, they will “be closing down the main Pownce website two weeks from today, December 15th. Since we’d like for you to have access to all your Pownce messages, we’ve added an export function. Visit pownce.com/settings/export/ to generate your export file. You can then import your posts to other blogging services such as Vox, TypePad, or WordPress.”

Pownce entered the social media world about the same time as Twitter, and although many Pownce users felt Pownce had superior features, Twitter’s meteoric rise in popularity makes for tough competition.