Um, Excuse Me, But You Have Broccoli in Your Teeth
How many times have you encountered a web page or blog where something isn’t quite right – the header isn’t showing, there’s a typo or a broken link, maybe there’s that lovely white box with an X in it where the image should be?
Is There A Hole in Your Website Funnel?
The classic sales funnel or sales pipeline process also applies to managing the movement of website visitors through the process of completing a transaction – whether it’s submitting a form, making a purchase or accomplishing another activity. While the very nature of the sales funnel process is an elimination of non-qualified participants, website owners must ensure that all steps are maximized, without gaping holes in the process, to ensure that qualified funnel participants don’t abandon the flow mid-stream due to lack of receiving the correct information at the appropriate time in the buying process.
Are You Dissing Your Website Visitors?
Do your website visitors immediately recognize they have arrived at a site with potential or does your website leave them lost, confused and otherwise disoriented? After working hard to get found, many websites fail to retain visitors by not quickly connecting with users, capturing their interest and keeping them progressing toward the desired goal.
DIY Website Success
Website success involves focusing on three key elements: getting found, keeping visitors and converting them to action. Over the next series of posts, Dallas Marketing Services will provide tips on getting found by using a few SEO techniques, keeping visitors on your site once and methods for driving visitor behavior to accomplish your goals.
Getting found utilizes search engine optimization tactics to enable prospects to find your site through organic search (free) and/or using paid marketing, such as PPC campaigns like AdWords.
Keeping visitors requires designing an interesting, well-maintained website with relevant, informative content that is easy to find and easy to use.
Converting prospects involves mapping website flow and content from arrival to conversion in order to facilitate the desired behavior.
